About the brand:
Thrive Farmers was initially born out of a simple idea: to connect coffee directly to the consumer. Thrive Farmers breaks agricultural conventions to truly empower people to thrive—in their everyday lives, their work, and their passionate approach to everything they do. Their bold innovation, global insight, and focus on what matters, creates a higher quality of life for their farmer partners, which results in higher quality products for clients and consumers.

Brief:
The brand aimed to really emphasize RED as its primary color in packaging, making a strong and bold statement. 

*Project was conceptualized and completed during my time at Son & Sons, Atlanta.