TYPOGRAPHY + BOOK DESIGN

Objective: 
The task for this project is to develop a type specimen book as well as a poster which advertises a typeface chosen based on research. Different variations of the typeface should be labelled on the page.

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Audience:

Graphic designers.

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Brand Voice:
Typographic, educational, modern, clean

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Goal/Objective:

The goal is to help designers see the characteristic of Optima typeface with all available styles, and help designers pick the font for a project.